Toby looks into the latest trend of Apple appealing to our own mortality as a way to buy their products. It's making sure that when you're in a life or death situation, your first thought should be, "Where's my phone?"
#apple #iphone #marketing
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Morning Brew Daily, a daily talk show that covers the latest news on business, the economy, and everything else, with Neal Freyman and Toby Howell. Witty, informative and everything you need to start your day. Available on all podcasting platforms and Youtube.